Make it a [Date] Night: The Foodie Edition

I was recently asked out on a date by someone who lives out of town and he asked me to find something fun for us to do in Sacramento. Naturally I thought a chain restaurant dinner and a blockbuster movie because that’s the norm, right? But then I remembered that I can do better than that, because I work for this awesome local resource Sacramento365.com, where you can find tons of events happening locally! While the typical dinner and movie date is a safe choice, I figured I could still do both all while exploring this beautiful city and learning about my potential beau.

Happy couple_ By Flickr User Ed Yourdon

This could be you: A happy couple admires each other while out on a date. (Photo courtesy of Flickr user Ed Yourdon)

While it was fun to conjure up some cool things to do for ourselves, I thought I should share them with you too. Read along for some perfect weekend date options to consider.

Meals, Murals and Mutual Attraction

A great outing for two is the Local Roots Food Tour‘s Urban Art, Food & Libations Walking Tour. On select Thursday, Friday and Saturday afternoons through June 14th, this tour will take you and your date on an artsy Midtown adventure admiring murals and local artworks. This three and half hour tour also stops at six to seven restaurants and cafes along the way, giving you a chance to chat with chefs and nibble on delicious bites. There are only 10 people per tour group, giving you and your honey an intimate experience all while learning about Sacramento’s amazing art and food scene. After noshing, why not stop by de Veres Irish Pub for a quick drink?

For details on future Urban Art, Food & Libations Walking Tours: http://bit.ly/1gHoeYK (Note: These tours sell out quick!)

Not Another Saturday Night

On March 15, you can make it an “edgy-theatre” night with the Capital Stage Company this Saturday! Before seeing 4000 Miles, a comedy about a 21-year-old who moves in with his 91-year-old grandmother, couples can bike over to Der Biergarten for the Bikes & Beers pre-show. Attendees will receive $2 off of their admission ticket and will receive a free beer at Der Biergarten, courtesy of Lost Coast Brewery — India Pale Ale? Yes please! — which will go perfectly with the delicious Bavarian bites they offer. It’s the perfect first date idea: you’ll be active, get to know one another in a low key setting, and catch a great show all for a decent price!

For more Beers & Bikes information: http://bit.ly/1d0B8lp

Local Roots_Photo courtesy of Local Roots Food Tours' Facebook page

A man admires local artwork while on an Urban Art, Food & Libations tour. (Photo courtesy of Local Roots Food Tours’ Facebook page)

Dinner and a Movie 2.0

If you want to do something fun on a weekday, head over to Lucca Restaurant and Bar this coming Tuesday (3/25). In honor of the Sacramento Food Film Festival, you and your date can enjoy a four-course dinner influenced by the documentary Bottle Shock, a film focusing on the early days of California wine making. Afterwards you can always take a romantic stroll though the Capitol Park Rose Garden. If the mood is right, dance the night away at The Park Ultra Lounge.

For this and other Sacramento Food Film Festival activities: http://bit.ly/OxqffM

The whole point of dating is to get to know one another, so why not have fun with it? There’s no need for awkward silences or potential boredom in a movie theater with something fun to do every night in the River City. With a little imagination — and a little Sacramento365 research — you can turn any humdrum date into a memorable experience!

***This blog post was written by Sacramento365.com‘s Content Specialist, Alyssa Sanguinetti.

CORE Explores Our Inner Beauty With ‘barebones’

barebones core dance collective

Photo by Chris Kisela.

“When pretenses and facades are stripped away, we are all the same – we have the same ‘bare bones’.”

As if I needed any encouragement to attend another CORE Contemporary Dance show, Director Kelli Leighton once again presents a theme that I simply cannot miss! The older I get, the more I come to realize that despite how complicated life seems, it really is pretty simple. We are trained to surround ourselves with materialistic, self-serving, unnecessary ‘things’ (objects, people, ideals) that distract us from this very simple fact: we are all made up of the same matter and are all here just trying to live the best we know how. This show explores this fundamental human connection, imploring us all to recognize that our differences lie on the outside and the freedom found in learning to accept this… and move on.

If you are one of those people that aren’t into Dance or Theatre performances, I encourage you to come to one of CORE’s shows. With simple themes that we can all identify with, along with music we all know, the dancers poetically express things through movements that tap into your emotions.

Let me put it this way: Every single show by CORE sells out. Grab a friend (or a few) and try something new.

This show can be seen this Thursday, Friday or Saturday only (March 13-15). For more details or to get your tickets, visit the Sacramento365 event page.


This blog post was written by Sacramento365.com’s Marketing & Development Manager, Rachael Lankford.

60 Faces of Our Food Culture: An exhibit of local farmers & chefs

60faces-1-webflyerDonned in white t-shirts, jeans or shorts, and all their natural glory, Sacramento farmers and chefs one by one make their way up the porch steps of photographer Janine Mapurunga to get their portraits taken. They are subjects for an enticing new project aptly named Sacramento Farmers and Chefs (SF&C). Rather than simply document the work that the farmers & chefs do with candid shots, Mapurunga strives to expose the people behind the food through very structured studio portraiture. This project has evolved to elicit an entire exhibit dedicated to these images called 60 Faces of Our Food Culture. To better understand the vision behind this project, I sat in on one of her final photo shoots and got some answers.

Janine explained that she learned the value and traditions of using fresh, natural ingredients at a young age living with her Grandmother in Northeastern Brazil. Her experiences as a child cultivated a life-long passion for preserving the personal connection between food and people, and the cooking that commences. In 2004, this path led to her to meet and work with Patrick Mulvaney, of Mulvaney’s B&L on a project highlighting where the food served at his restaurant comes from called “The Farmer Series.” This gave Janine a glimpse of the local food scene and allowed her to meet many farmers and chefs in Sacramento.

She spent a few years in Spain & Italy and returned to Sacramento in early 2012 feeling tremendously happy, inspired and re-connected with the farmers and chefs she had met before. From there she began developing documentary projects based the connections between food, business, and cultivating community. It was from there that Sacramento Farmers and Chefs (SF&C) was conceptualized.

Rather than simply document the farmers & chefs with candid shots of their work, she wanted to expose the people behind the food more intimately, to tell their story. “As a documentary photographer, I capture what is there rather than create situations; I don’t pose people.” Hence, in SF&C, Mapurunga centers on nothing but the faces of her subjects. In an attempt to expose their personality, they are stripped of their uniforms and all uniformly clad in white t-shirts for a black & white photo. This emphasizes their natural appearance representative of the food movement to which these farmers and chefs have dedicated their work.

Shooting Zach and Grant. Photo by Lauren Luedtke

Shooting Zach and Grant. Photo by Lauren Luedtke

Having the pleasure of witnessing a moment in the creation of this exhibit I saw the power of this project and the swelling growth of the Sacramento food industry in its midst. During the time I was there, she photographed Chefs Adam Pechal (Tuli), and Adam Blaskovich (Drewski’s); Winemakers Zach Bryant, and Grant Hemingway (Picnic Wine Co); and Farmer Emma Torbett (Cloverleaf Farm).

Grant of Picnic Wine Co. Photo by Lauren Luedtke

Grant of Picnic Wine Co. Photo by Lauren Luedtke

Although Mapurunga began Sacramento Farmers and Chefs months before the announcement of Sacramento as the Farm to Fork Capital, they prove to work together harmoniously. In this exciting new exhibit 60 Faces of Our Food Culture Janine Mapurunga strives to bring an awareness of not only the growing local Farm to Fork movement but the faces of the people who make it so. 

Most importantly, Mapurunga explains that she wants people to walk away from this exhibit wondering about how we perceive those around us and in our community. With a book in the works featuring these portraits and interviews with the individual farmers and chefs, Mapurunga hopes to continue the project and elevate the concept of Farm to Fork- the way of life she was raised with- valuing the fresh and local bounty of agriculture you are surrounded by in your community.

Mapurunga says, “Ultimately I hope that Sacramento Farmers and Chefs can help us solidify a sense of community and recognize the value of what we can build if we are willing to work together.”

60 Faces of Our Food Culture will be September 14, 6pm-8pm at Suhn Fish. You can purchase tickets here.

Here are the final shots from that day (courtesy of Janine Mapurunga):

Celebrate love that transcends bounds with Jess Collins and Robert Duncan at the Crocker

Jess, “The Enamord Mage: Translation #6,” 1965. Oil on canvas over wood, 24 1/2 x 30 in. Collection of The M. H. de Young Memorial Museum, Fine Arts Museums.

Jess, “The Enamord Mage: Translation #6,” 1965. Oil on canvas over wood, 24 1/2 x 30 in. Collection of The M. H. de Young Memorial Museum, Fine Arts Museums.

An Opening of the Field: Jess, Robert Duncan, and Their Circle at the Crocker Art Museum shows first-hand the power of friendship and love. As I entered the exhibition, having read a brief summary about the art work as well as about Jess Collins and Robert Duncan, I was excited and yet even more curious as to what I would be viewing. What I was fortunate enough to witness was an inside look into the intimate relationships Jess and Robert established with one another and their circle of friends. By the end of the exhibition I was positive I had personally known these fascinating artists and even counted myself a lucky member of their circle.

Jess, “Sent On The VIIth Wave,” 1979. Collage and mixed media, 39 x 33 in. The Buck Collection, Laguna Beach, CA.

Jess, “Sent On The VIIth Wave,” 1979. Collage and mixed media, 39 x 33 in. The Buck Collection, Laguna Beach, CA.

Jess Collins and Robert Duncan met in the early ‘50s in San Francisco, beginning both a romantic and professional partnership that would secure them as one of the most incredible artistic couples of the 20th century. Throughout their relationship and with the help of Duncan’s poetry the couple was able to merge their interests and create art that encompasses cultural mythologies, transformative narrative, and adoption of images.

At the start of the exhibit we are immediately introduced to Jess and Robert as not only artists but people as well. With paintings depicting the intimate moments of their relationship and the hardships they endured with their friends it is no wonder how these artists came to be known as precursors of Postmodernism. As the exhibit continues the exploration into collage work erupts and the mutual mythological interest between Robert and Jess becomes apparent, specifically with the use of Tarot cards and mystical figures. With this, Robert and Jess begin to move away from the direct reflections of their relationships and instead use more abstract pieces to represent their lives as artists and the multitude of artists who created their circle.

Jess, “Feignting Spell,” 1954. Oil on canvas, 42 x 48 in. Collection of Crocker Art Museum, Sacramento, CA.

Jess, “Feignting Spell,” 1954. Oil on canvas, 42 x 48 in. Collection of Crocker Art Museum, Sacramento, CA.

In addition to Robert and Jess’ art the work of various other artists make up this exhibition, such as R.B. Kitaj, Edward Corbett, Wallace Berman, Lawrence Jordan, and George Herms, as well as poets Jack Spicer, Robin Blaser, and Michael McClure. Through the cohesive joining of these artists’ pieces and the astounding artwork of Jess and Robert, what emerges is a unique show with artistic styles that abound. But most importantly, this exhibition brings you into a world of courageous, unapologetic, immense love and is sure to leave you treasuring the friendships and love in your own life.

An Opening of the Field: Jess, Robert Duncan, and Their Circle can be seen at the Crocker Art Museum through September 1, 2013. The museum is open Tues-Sun 10am-5pm and Thursdays until 9pm. Tickets can be purchased in advance here.

Featured Local Artist of the Month: Markos Egure

Eco Sunface Flowers by Markos Egure.

Eco Sunface Flowers by Markos Egure.

The man behind successful mural company Wes Kos Images, Markos Egure, is a talented and creative painter, graphic designer, and muralist. Fiercely dedicated to his community, Markos designs and paints murals at all types of Sacramento locations (and some beyond), and dabbles in other artistic pursuits as well.

Learn about him in his Featured Artist Profile.

Get the Blues: See Gregory Kondos’ show at the Crocker

Gregory Kondos, “Sacramento River with 32 Palms,” 2001. Oil on canvas, 42 x 60 inches. Melza and Ted Barr Collection.

Gregory Kondos, “Sacramento River with 32 Palms,” 2001. Oil on canvas, 42 x 60 inches. Melza and Ted Barr Collection.

If you’ve ever studied the blue of the sky or the blue of water in the great outdoors, bring those observational skills inside for A Touch of Blue: Landscapes by Gregory Kondos at the Crocker Art Museum, on view now through May 19, 2013. Now nearly 90-years-old, this retrospective exhibit covers more than 50 years of Kondos’ career, with almost 70 works on view.

Kondos’ beautiful landscapes and nature scenes are perhaps among the few things that can cause a viewer to feel outside in an otherwise near-windowless gallery. From his iconic scenes of the Sacramento River Valley to views of his time spent in Napa, Yosemite, the Southwest, and Europe, his bold colors and sweeping scenery bring a unique view of the outside world to the indoors realm.

Gregory Kondos, “French Poplars,” 2004. Oil on canvas, 36 x 28 ½ in. Collection of Susan and Paul Prudler.

Gregory Kondos, “French Poplars,” 2004. Oil on canvas, 36 x 28 ½ in. Collection of Susan and Paul Prudler.

Kondos says he’s painting much better now than he ever has. Likely, this is due to his outlook on painting being a constant growing process. He advises: “Don’t marry your paintings. If you do, you’re stuck; you never move on.” In his life, he strives to remain a student. “That’s the category I want to be in,” he says. “So I can make mistakes and correct them.”

The exhibit continues through May 19 and the Museum is open Tues-Sun 10am-5pm, and stays open late on Thursdays until 9pm.

Enrich your experience of the show by attending one of the events held in correlation with the exhibit. Upcoming events include:

See more images in the photo gallery below:

Sacramento Fashion Week: A Chat With the Creative Director

Designer Yennie Zhou's fashion line at Sacramento Fashion Week 2012. Photo by Kondrya Photography.

Designer Yennie Zhou’s fashion line at Sacramento Fashion Week 2012. Photo by Kondrya Photography.

Are you a Project Runway fan? Do you enjoy mimicking Heidi Klum’s posh composure and the famous way she proclaims, “You’re out?” If so, this next week was created for you. While you won’t be determining anyone’s fate, you will be witnessing their beautiful artwork in motion.

Sacramento Fashion Week (SACFW) begins this Sunday evening with a launch party at Mix Downtown and the faculty behind the grand event is busy pulling the finishing touches together. This Sunday evening kicks off a week that includes a fashion forum, hair and make up workshops, a boutique show and shop, and ends with extraordinary designer showcases.

With all the anticipation leading to Sacramento Fashion Week, who better to consult than the creative mind behind its branding? Luckily, I was fortunate enough to have the opportunity to speak with SACFW’s Creative Director, Will Rodriguez, who took time out of his increasingly hectic schedule to answer some questions:

Alexandra Auger: As the Creative Director for SACFW (on top of your full-time day job as Design Engineer for Weidner Architectural Signage) you must have a passion for fashion. How and when did your love for fashion develop?
Will Rodriguez: My love for fashion really started just a couple of years ago. As a designer, I naturally observe everything around me and try to dissect it down to the fundamentals: balance, color, symmetry, shape, etc. Fashion covers all of that through the lines of the clothing, textures of the fabrics, and the shapes it creates on your body. To me, style comes from your personality and can be reflected in the way you dress and in some cases, your personality can reflect the attire. You always seem to feel good on the days you are dressed well and who wouldn’t want to be happy all the time?
Sacramento Fashion Week’s Creative Director, Will Rodriguez.

Sacramento Fashion Week’s Creative Director, Will Rodriguez.

AA: Since it was founded in 2006, Sacramento Fashion Week has really grown. How long does it take to prepare for SACFW and what goes into it?
WR: Sacramento Fashion Week takes several months to put together. The 2012 week was in planning for six months, this year’s week? Almost nine months. There’s a lot that has to come together in order to put together a good show: Sponsorships, strategic partnerships with organizations, and most importantly having a dedicated staff to deliver on the vision.

AA: How did SACFW choose to partner with the Junior League of Sacramento?
WR: When we sought out to find a beneficiary for this year’s week, we really wanted to find someone who had similar goals and interests outside of fashion. While the glamour and flashing lights are great, one of our focuses has always been to develop the future talent that would become the greats in fashion. We wanted to find someone who we could have a symbiotic partnership with to not only help us promote the event but essentially help develop professional skill sets in areas that we needed help in. Most of the women that are part of the Junior League come from some sort of entrepreneurial or business type background which is important for us because SACFW is technically a big startup. The experience and direction from the Junior Leaguers truly helps us accomplish our goal of producing future leaders.

The Sacramento Fashion Week team plans for months in advance.

The Sacramento Fashion Week team plans for months in advance of the event.

AA: This year, a new event has been added called the “Boutique Show & Shop.” What inspired the addition of this event?
WR: Retail has always been an important aspect of fashion. Part of what we have identified is a need to promote the unique businesses that give Sacramento its style personality. While most people think by default to go to the mall to shop for their latest wardrobe, we believe that you can find better variety and sometimes some very unique pieces by just shopping local. As part of one of the other goals of our organization (to help stimulate our local fashion economy) we set out to find a way to promote them and give them a platform in which their brand can grow. Being a business owner is tough and having to put together a show for your own store can sometimes seem impossible, especially if you don’t have experience in the logistics of it. This is an area where we thrive, so we’ve decided to try to lend a helping hand while also providing our audience with a unique experience. We’re bringing the mall of local boutiques to the Elks Tower.

AA: How have you changed the branding of SACFW to enhance it over the years?
WR: I would say that when I came on board (originally as a partnering business under the name Umbrella Haus) we officially created the SACFW brand. Three years ago, there was no brand. It was simply an event with a name and no real identity. We brought it to life with a look, a feel, and an aesthetic that you now see across the board. I’ve always stressed — sometimes compulsively — strict guidelines on how the brand is represented. To me, a detail as minute as our logo appearing pixelated or in the wrong color is unacceptable and we would take action to have it corrected. I feel that good branding is simply a matter of being consistent and current. Over the years, we’ve expanded our branding efforts by creating standards that affect our core operations. From the way we communicate to the public, to creating a personality for the brand, we’re constantly monitoring public perception. In the future, how and where you see the SACFW brand will become even more strategic.

Models get ready for a Sacramento Fashion Week press party. Photo by Kondrya Photography.

Models get ready for a Sacramento Fashion Week press party. Photo by Kondrya Photography.

AA: I read on the SACFW website that you avoid using stock images for the SACFW marketing campaign and instead use local talent to photograph and model for your ads. How did you go about finding local talent for the position and why is this important to you?
WR: This goes back to our core goals and values of promoting local talent. It’s easy to take a stock photo and create a poster or ad out of it. The hard work of taking the photo is already done. But in the real world of fashion, that’s not how it’s done. If you go to New York, Milan, or any other major fashion hub, the practice of using stock photography to promote a brand is unacceptable. I want the staff that we work with to get a realistic experience of what it’s like to work for a fashion brand. While we may not be selling our own products, we are still selling a brand and, again, the representation of our brand is very important. Along with that goes the promotional aspect of it in which, by using local talent, we’re putting a face to our event. We use regional models, photographers, hair and makeup artists because we want people to see what the best talents within our region can produce. Sacramento is a city with so much great talent that often times goes undiscovered and/or even neglected. Bigger cities such as SF and LA end up becoming home for a lot of these talented individuals and that’s something we want to change. Sacramento is a great city and there’s absolutely no reason why talent should seek bigger markets to thrive. Let’s keep the talent here, let’s keep the jobs local, and, more importantly, let’s continue to build on the foundation of a thriving hometown.

AA: How does the SACFW faculty interact with the community outside of the events it hosts during the SACFW?
WR: This year, we began something that we have been trying to get off the ground for some time. We call it our Fashion Affairs. Typically hosted every second Thursday of the month, the Fashion Affairs serve as a way to unite all the different people who make up our local fashion community. The idea of the Fashion Affair was inspired by the Capital Creative Collective (CCC)’s Designer Pint Night. Founded by Jake Favour, Designer Pint Night has been a resource for many local creative talents to meet, mingle, and collaborate. Several great city improvement projects, events, and even job opportunities have all come out of a bunch of like-minded individuals getting together for a pint of beer. Having been part of the CCC for several years now, I can definitely attest to the significant impact it has had on my personal and professional development. Therefore, I wanted to bring that same unique opportunity to the fashionistas of Sacramento. And, at the end of the day — if nothing else — it’s an excuse for you to get dressed up and catch up with friends over delicious cocktails. We’re all just looking for an excuse to dress up anyway.

Guests await the next designer's collection at Sacramento Fashion Week. Photo by Kondrya Photography.

Guests await the next designer’s collection at Sacramento Fashion Week. Photo by Kondrya Photography.

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Having been to Sacramento Fashion Week in the past, I can attest to the incredible talent one can witness at the events. I particularly enjoy the designer showcases that display the innovative minds of local designers, stylists, and models. It also helped that I held a personal connection to the show I attended, as my cousin was one of the talented designers.

Attending the show taught me that there is so much more talent here in Sacramento than people realize. The event opened my eyes to a beautiful community of artists — extraordinary minds whose creations inspired me to push myself as a fellow creative being.

Speaking with Will and hearing his passion about his craft reminded me of a beautiful quote I once read and that stuck with me (as many do). It was said by none other than the famous designer Coco Chanel ; “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with idea, the way we live, what is happening.” What this quote taught me is that inspiration is everywhere and to never ignore the call to the drawing board. Whichever your craft, don’t count anything out as a source of inspiration. Just as the stories of designers at SACFW will teach you, inspiration is everywhere.

Can’t wait to see what SACFW’s has in store this year? Check out the full event listing here and find which individual events fit your fancy! There’s a little something for everyone throughout the week.

Watch the teaser video below & be sure to make it to the Launch Party this Sunday!

Last minute gift ideas for Sacramento shoppers

Photo by Cali4Beach under Creative Commons.

Photo by Cali4Beach under Creative Commons.

Scrambling for some last minute gift ideas? Hopefully you’ve already pledged to Keep Your Green on the Grid this season and are aware there are a host of local boutiques and stores where you can peruse endless unique gifts. In addition, here are some alternative options for your gift giving this season:

  1. Tickets to shows or events: See an event that looks interesting on Sac365? Click the orange “Buy Tickets” link to be instantly directed to an online purchasing option. Print the receipt and slip it into a silly card for a simple gift.
  2. Gift cards to local restaurants or shops: Most everyone craves to eat and loves to shop, so why not feed those desires with a gift card or two to a local hot spot? Consider Cuffs for the fashion lover, Mayahuel for the foodie, or Fleet Feet for the athletic type.
  3. Museum memberships: California State Railroad Museum ($25+), Sacramento History Museum ($25+), California Museum ($50+), California Automobile Museum ($50+), Crocker Art Museum ($65+).
  4. Kids & Family memberships: Fairytale Town ($40+), Sacramento Zoo ($40+), Discovery Museum ($50+), Sacramento Children’s Museum ($65+), ArtBeast (monthly or annual prices).
  5. Art from local artists: Available at many local galleries and artist studios, as well as directly from the artists. Check out shows at Elliott Fouts Gallery, Artistic Edge Gallery & Framing, or Archival Framing & Gallery, all of which have current special exhibits on view offering more affordable art options.
  6. Attend a shopping event: The Artist Market at La Raza Galleria Posada on Friday, Dec 21 and the After Hours Last Minute Holiday Shopping Party at Crimson & Clover on Saturday, Dec 22 will provide you with some more ideas.

Evening Recap: Verge’s TV Dinner

Verge Center for the Arts was transformed into a sit-down restaurant for their “TV Dinner” fundraising event on Thursday, November 8, 2012. Photo by Rachael Lankford.

We squeezed in to a full house last night for Verge Center for the Arts’ deliciously divine TV Dinner event. Seated among fashionable folks dressed in their finest mid-century garb, we ate our way through three courses of TV-show-inspired concoctions (beef tartare for the Rawhide appetizer course; kale & beet salad for Green Acres; and pork, banana-leaf-wrapped rice, and banana mustard for the Hawaii Five-O finisher).

The sit-down courses were followed by an equally TV-show-inspired dessert table, featuring gelatin-based treats, aptly titled Mr. Ed. (Though bottles of Elmer’s Glue adorned the table, Chef Michael Thiemann assured guests that no horses were hurt in the making of the meal.)

During the whole event, films and TV clips curated by Verge artists projected on to the walls, and a DJ set the soundtrack.

Funds from this dinner go to support Verge. Further contributions can be made through their Kickstarter campaign.

See iconic American artist Norman Rockwell’s work at the Crocker

“Going and Coming.” Cover illustration for “The Saturday Evening Post,” August 30, 1947. Norman Rockwell Museum Collections ©1947: SEPS

Famous for his Saturday Evening Post covers and classic portrayal of the American lifestyle, artist Norman Rockwell had a decades-spanning career, the different aspects of which are covered in American Chronicles: The Art of Norman Rockwell, on display at the Crocker Art Museum through February 3, 2013. From his early work for Boys’ Life, to advertisements and war bond posters, to journalistic coverage and even a little bit of Hollywood, this exhibit manages to cover all aspects of Rockwell’s career, giving insight to his artistic process along the way.

As our tour guide for the morning — Laurie Norton Moffatt, Director/CEO of the Norman Rockwell Museum in Massachusetts — pointed out, Rockwell lived in an era where “visual imagery was the media of the day,” and illustrators were celebrities of the time. Keeping relevant with rapidly changing technology, as well as needs of the media industry, was key for Rockwell and he streamlined and adapted his process along with the times. (The display surrounding his Murder in Mississippi piece includes news clippings and notes in Rockwell’s own hand, showing the in-depth research that went in to creating one of his works.)

“The Problem We All Live With.” Illustration for “Look,” January 14, 1964. Norman Rockwell Museum Collections ©1964: NRELC

While most will recognize Rockwell for his now-nostalgic portrayal of American life, many may be unfamiliar with his later work, which dealt with civil rights, politics, war, and other such topics of the time. These works paint a different picture — often one of a not-as-idyllic scene, but one that remains poignant and touching years after their initial creation.

For those looking to see his more well-known work, however, never fear: the exhibit ends with a display of every single one of his more than 300 Saturday Evening Post covers.

See something familiar and learn something new at this not-to-be-missed exhibit. And, if you can, enhance your experience of the exhibit by partaking in one of the Crocker’s special events or programs to give you a more in depth appreciation of the exhibit.

Upcoming related programming includes:

Plus many related more tours & talks, youth & family programs, and studio art classes.

See more images in the photo gallery below: